The UK Pensions Blog Advertising Policy
Like almost all websites these days you will see advertising on the UK Pensions Blog. This helps to pay for the hosting and upkeep of the site. Much of the advertising will be from financial institutions promoting pension services (that’s the way Ad exchanges work – by matching advertisers to sites that their target audience is likely to be visiting). Some of these ads are negotiated directly by us and some are ‘served’ via Ad Exchanges and affiliate networks. I have no financial interest in any of the companies whose adverts you will see.
Companies cannot pay to be mentioned or reviewed on the site. All the editorial content (which includes the topics and companies covered in the Blog) is written from a ‘What’s the best way to manage my pension?’ stance. On The UK Pensions Blog we do not ‘sell’ anything, although we may occasionally receive a small payment from advertisers should you click through from the link and subsequently buy something.
From time to time, certain providers will be highlighted as links that will take you to their home page (if for example we are reviewing the pension providers with the cheapest fees). Where we do link to a particular provider these links will sometimes be what are called ‘affiliate links’. These look and work in the same way as normal links, but if someone clicks through, the link is tracked and may generate a payment to the site. The details vary – sometimes the payment is per click, per user, per application, per accepted application or any combination of the above. I haven’t created different links for affiliate and non affiliate links, so if it bothers you please make the assumption that all links are advertising links. As with the display adverts I have no financial interest in any of the companies that are reached via a link.
Certain links in the site may also have a software called Skimlinks added. This simply tracks the link back to the Blog. These look and work in the same way as normal links. If someone clicks through, the link is tracked and it may generate a payment to the site.